TOURISM IN SOUTH ASIA
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Bhutan, Nepal, India Bangladesh represent a world that is unique and diverse. Many tourists have come and
gone intrigued and fascinated by its exotic locations, people and culture, and paradise, as they call it, of lush
valleys, waterfalls and Himalayan trails.
Today these South Asia attractions have become the hidden gems. And are being discovered by a growing
number of foreign tourists who are straying beyond the conventional destination of beaches and big cities.
The World Tourism Organisation predicts that by 2020 annual tourist arrivals in South Asia, including Bhutan
and its neighbours, would climb to 19 million.
Given the scenario and as developing countries latch on to the charms of tourist revenue to boost their
economic development, many South Asian countries are trying to make the most of what they have.
Destinations are trying every bit as hard as airlines and hotels to establish themselves as brands, using all
the trappings of modern marketing.
Not to be left out in the race, Bhutan, Nepal, India and Bangladesh, under the South Asia Subregional
Economic Cooperation programme (SASEC), has, for a start, released two tourism publications “Nature
Culture Adventure” and “Buddhist Heartland” to jointly promote the region. It includes a calendar of events
featuring festivals and special events.
The publication resembles the many promises that leap from the shelves of a supermarket. But so it should.
Like all consumer products, tourist destinations must persuade their customers that they have some
combination of benefits which no one else can offer.
The publications show glimpses of tempting programmes complete with pictures. For the adventurous there
is, among others, ‘Trekking in the Himalayas’ up the ancient trade trails and through snow covered
mountains that will seem to link the earth with the sky.
The Great Himalayan Trek undertakes to take trekkers on a trip along mountains and inhabitants of Nepal,
Bhutan and India. Other offers include an array of experiences ranging from mountaineering, wildlife viewing,
elephant safaris, bird watching, river rafting, mountain biking, ballooning and caving. Culture and festival
programmes are also included.
For the leisure tourists and pilgrims, there are special programmes that promise to take the interested in a
spiritual journey through the environs of the Buddhist heartland in Bhutan, India, Nepal and Bangladesh. All
in all, the publication is a teaser and should tempt tourists to discover more.
gone intrigued and fascinated by its exotic locations, people and culture, and paradise, as they call it, of lush
valleys, waterfalls and Himalayan trails.
Today these South Asia attractions have become the hidden gems. And are being discovered by a growing
number of foreign tourists who are straying beyond the conventional destination of beaches and big cities.
The World Tourism Organisation predicts that by 2020 annual tourist arrivals in South Asia, including Bhutan
and its neighbours, would climb to 19 million.
Given the scenario and as developing countries latch on to the charms of tourist revenue to boost their
economic development, many South Asian countries are trying to make the most of what they have.
Destinations are trying every bit as hard as airlines and hotels to establish themselves as brands, using all
the trappings of modern marketing.
Not to be left out in the race, Bhutan, Nepal, India and Bangladesh, under the South Asia Subregional
Economic Cooperation programme (SASEC), has, for a start, released two tourism publications “Nature
Culture Adventure” and “Buddhist Heartland” to jointly promote the region. It includes a calendar of events
featuring festivals and special events.
The publication resembles the many promises that leap from the shelves of a supermarket. But so it should.
Like all consumer products, tourist destinations must persuade their customers that they have some
combination of benefits which no one else can offer.
The publications show glimpses of tempting programmes complete with pictures. For the adventurous there
is, among others, ‘Trekking in the Himalayas’ up the ancient trade trails and through snow covered
mountains that will seem to link the earth with the sky.
The Great Himalayan Trek undertakes to take trekkers on a trip along mountains and inhabitants of Nepal,
Bhutan and India. Other offers include an array of experiences ranging from mountaineering, wildlife viewing,
elephant safaris, bird watching, river rafting, mountain biking, ballooning and caving. Culture and festival
programmes are also included.
For the leisure tourists and pilgrims, there are special programmes that promise to take the interested in a
spiritual journey through the environs of the Buddhist heartland in Bhutan, India, Nepal and Bangladesh. All
in all, the publication is a teaser and should tempt tourists to discover more.
Tourists at Paro festival
Working in Bhutan Bhutanese Textile Bhutanese Handicraft Indigenous Medicine Astrology
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Tallest Statue of Buddha Nepal Tour Tibet Tour India Tour Bhutanese cuisines
Meditation Books on Bhutan Lonely Planet Local Writers Local songs
Pen pal Hotels in Bhutan Local Film Industry Business in Bhutan Manufacturing Industries
Tallest Statue of Buddha Nepal Tour Tibet Tour India Tour Bhutanese cuisines